Patek Trade – The first experience was with trading in a Patek 5960 where they offered me -$5k less than a leading competitor but promised they would absolutely take care of me during my next purchase of a rare/expensive timepiece and I was foolish enough to believe them. Went to buy another piece from them and heard a song-and-dance about how they could not discount the watch because it was hard to find, etc. I then asked them which piece amongst three brands (over $50k) they could discount and heard crickets.
Richard Mille RM010 Lemans – Second experience was when I when to trade my Richard Mille RM010 and they offered me -$18k less than a leading competitor, making up some "noise" about whether or not it had been recently serviced. I, of course, turned them down and received +$18k from Watchfinder.com.
Lastly, I was told I would be put on a VIP list and offered new releases on Patek, Rolex, etc. and when I saw new examples being released and called them (they never called me) I once again heard crickets.
In my opinion if you want to pay full retail, get a lot less in trade value, I would highly recommend Govberg Jewelers.
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