,
The site is light, decorative and cheerful. It's very feminine too, but in a female-arty style rather than a female-mommy style. It's clearly intended to be fun, entertaining, and inspiring and to engender a community spirit amongst the like-minded.
It doesn't entirely work for me, as a man, even though I can certainly appreciate the quality of the design work here and the amount of care that goes into the whole project. But I think if I wanted to look around, I'd be told, in the nicest possible way, to wash my hands and take my boots off before coming in.
If you're female, though, and you're down with the indie lifestyle and want to commune with the like minded, this may well be for you. Especially if you want to step outside reality for a bit and leave the cares of the day behind you. It's an afternoon tea and scones on the terrace sort of site, if you know what I mean.